How you say it makes all the difference

How can we be more effective in our communication? The answer may be to stop, listen and look through the eyes of someone who is considering abortion. A study by the Vitae Foundation entitled Abortion: A Failure to Communicate reveals that women who are facing an unexpected pregnancy do not connect with the types of messages that resonate within the pro-life community.
What goes through the mind of a woman contemplating abortion? This psychological research study shows that the women are overwhelmed with a sense of self-preservation. In their eyes, there is no “good” choice; instead they are deciding between what researchers termed as three “evils”—motherhood, adoption and abortion.
It is the responsibility of you and me to show women that abortion is not in their best interests. The good news is that we now have a number of excellent pro-life tools we can use to share this life-saving message. A few weeks ago, I was fortunate to meet with representatives from Vision for Life Pittsburgh and Women’s Choice Network to discuss how they're using television advertisements and internet media to reach women who feel they have no other option but abortion. For example, over the summer, they ran a commercial called “Ultimatum” on BET and MTV in the Pittsburgh area.

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