Jason Jones has launched Movie to Movement to move the movie-going experience in a positive direction and he recently sat down with the BeliefNet web site to talk about what he’s doing.
JASON JONES: Well, Movie to Movement is actually the fruit of Bella. With Bella, in order to get distribution, we really had to build out an entire network of support. Even after winning the Toronto Film Festival we really didn’t have distribution, so we just went and built this massive grass roots network of support for the film. And then we found distribution and Bella was a tremendous success both theatrically and on DVD. And when Bella was in theaters, we would pray every morning that women who were pregnant and considering an abortion would buy a ticket. And, after the theatrical release and it went to DVD, I said let’s use these networks to provide DVDs to pregnancy centers.
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